Pillow Advisor

Find the right pillow without the noise.

Your pillow’s job is to fill the gap between your head and the mattress so your neck stays in line with your spine. We work out your ideal loft, firmness, fill and shape first, then show real pillows by how closely they match.

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Position sets the gap

Side sleepers have the biggest gap (shoulder width), back sleepers a medium gap, stomach sleepers almost none, so they need the lowest pillow.

Your mattress changes it

A soft mattress lets your shoulder sink in, so you need less loft. A firm mattress keeps you higher, so you need more. Heavier sleepers compress a pillow more.

Loft is a starting range

Our loft figures are rule-of-thumb ranges (compressed height under your head), not a medical standard. Adjustable pillows let you fine-tune within the range.

Tell us how you sleep

Anything else?